Ok before we start, this is not some post which pretends to be one thing and then throws in an affiliate link for the product at the end of it all, although by this late stage I doubt if there are any copys left anyway so I will just type away merrily to myself..

I imagine Product Launch Formula 2.5 (plf2.5) is a great product, the dude really seems to know his stuff and he has some dammed impressive videos that he uses to promote it and he has some great back up. My question isn’t about jeff or the product.

My question is how many people will buy it and do nothing with it?
I mean if you don’t already release products or you don’t have one ready to go then the chances are that you will have to learn how to put a product together first. Then put the product together, set up at least some of the selling process (like a paypal account or a clickbank account) before you start looking at PLF2.5.

When I see big ticket items being sold I wonder how many people are going to buy it and never quite get round to using it. I know this happens with every product but spending $27 and not using the item is one thing but if you spend a few hundred just seems worse.

I wonder how many copies of the product (I am pretty sure it is a physical product) will end up under someones sofa..

The thing is it seems such a shame to just buy and then ignore something that has the potential to be so powerful but I know people do it all the time.